Press

Shopping Centre Magazine: Edition March 2010
Featuring past Christmas 2009 review and interview with Melanie Hurley.

Melbry Events launched its 3D shows in Westfield London, Liverpool One and Meadowhall, Sheffield. “I wanted to bring the technology to shopping centres rather than just big cinemas,” begins Hurley. “The first step for us was The Wishfairy. Children went in to see Santa with 3D glasses on, and made a wish to the animated 3D fairy.”

An interactive 3D adaptation of ‘The Night Before Christmas’ followed at Meadowhall. “The children had to reach out to try and catch sugar plums and snowflakes all in 3D. I watched their reaction and thought, ‘I’ve really got something here.’ I knew I had to take it further and do something really fantastic with it.”
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